Cortado Group Research

Execution That Drives
Enterprise Value

Cortado is the AI-Enabled GTM Execution Partner for growth-stage companies and Private Equity. Our research gives CEOs, revenue leaders, and PE operators the intelligence to act before their competitors do.

Who This Research Is For

CEOs & Revenue Leaders

You're accountable for growth. You need to know which levers actually move the number — and which ones are wasting your team's time. This research gives you the framework to decide.

PE Operators & Fund Leadership

Operating Partners, Managing Directors, Deal Partners — anyone accountable for portfolio performance who needs to see what's happening inside GTM before the board deck tells the story.

Portfolio Company Executives

Whether you're the founder who built it or the operator brought in to scale it, you need intelligence that goes beyond the dashboard. The kind that changes how you deploy your team.

Published Research

Original analysis at the intersection of technology, strategy, and go-to-market execution.

March 2026 · 16 min read

The Intelligent CRM

How AI, Agentic Frameworks, and Organizational Culture Redefine Go-to-Market Operations

The CRM is no longer a system of record. It's becoming a system of intelligence. As large language models, agentic frameworks, and advanced data architectures converge, the traditional go-to-market technology stack faces a transformation. Organizations treating their CRM as a static database will find themselves outpaced by competitors who recognize it as a living learning engine. Our central argument is straightforward: technology is the smallest part of the problem.

CRMAI StrategyRevOps
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March 2026 · 14 min read

Dollars Per Day

How Velocity-Weighted ECV Reveals Where Your Sales Team Should Actually Spend Its Time

Every VP of Sales has lived through the same quarterly ritual. The pipeline looks healthy. Coverage ratios check out. Reps are busy. And then the quarter closes at 72% of plan. The explanation is hiding in plain sight: pipeline volume is not pipeline quality, and pipeline quality is not pipeline efficiency. There is a metric that answers this with precision — velocity-weighted Expected Commercial Value. It measures dollars per day of sales effort.

Sales StrategyPipeline AnalyticsICP
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December 2025 · 18 min read

The Artificial Intelligence Atrophy Trap

Leaders are Quietly Crippling Their Teams

Your AI adoption is working. And that success may be everything you're doing wrong. Two independent research programs — MIT Media Lab and the Wharton School — have now measured exactly what is happening inside the brains of people who use AI the way most of your team does. The degradation is real. It is progressive. And it is happening far faster than your organization is able to detect.

AI StrategyLeadershipCognitive Science
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